The Desert of Arizona
Cruising At 76 Degrees
It’s very easy to put up a big wall in between you and the people you are trying to serve.
“Why don’t they want what I have? Why is it always such a struggle to get people to say YES?” Why won’t they pay me what I’m worth?”
Obviously, there’s no real wall between you and your prospective clients. But our mind creates one that seems pretty darn real. And the more energy you put into building it and reinforcing it, the harder it is to get through it.
In the end, this wall is a story. It’s a story you made up. It’s a story you control. It’s a story you can remove.
Who knows why the wall is there. But I imagine it has something to do with fear. So much of what we do is out of fear. We protect ourselves thinking that’s going to make our journey through this plane different.
When you give up pursuing “the good life” and simply focus on LIVING life fully, you realize that the ups and downs aren’t symptoms of anything, they are simply different pieces of the experience we’re here to have. “Protecting” yourself doesn’t keep you safe, it keeps others from getting in.
How can you tell if you have a “wall” between you and your prospects?
You have one if you think about things from a YOU vs THEM point of view.
If it feels to you like you’re the only one in your camp and everyone else is “out there,” congratulations! you’ve built a wall.
This means you go through life and business viewing everyone “out there” as some two dimensional creation that is keeping you from making progress.
The crazy part is that there’s really no division.
All those things you freak out about are very similar to the things your prospects and clients freak out about as well.
To the extent you can remember you are dealing with a human being just like you, the more unique you will be in the world.
Why? Because you will show, by your behavior alone, that you are in a very select crowd of people who can step into someone else’s shoes.
This is the perspective of an Incomparable Expert. It is not one of “us vs them.” Instead, you walk to THEIR side of the table and partner with them from there in pursuit of a common goal.
People can tell when you’re on their side and when you’re just out for you.
You just have to choose which reality to create: the one with the wall or the one without it.