The Desert of Arizona
Sunny 92 Degrees
First, if you missed the announcement about the upcoming live training event, check it out.
Once you get a client attraction system (such as a Platform) up and running, the only thing that’s really left is to increase the flow of people through that system.
I’ve tried a lot of things over the years to do that. And I’ve come to an important realization:
You have to go deep.
What I’ve discovered is that there’s rarely anything special or valuable to be found on the surface of anything. Doesn’t matter if you’re buying Facebook® ads or display ads in magazines.
Chances are better than not that you’re not going to find great success until you start digging a bit.
If the “diamonds” were just lying around on the ground, everyone would be picking them up. And it’s just not that easy.
I’ve heard business experts say that you should do it ALL when you’re trying to attract clients. Do everything!!
Well if you’re only one person, not only is that impossible, it’s also a very effective way to completely destroy your focus.
You wanna go crazy? Then try to “do it all” and see how that works out.
Instead, I pick ONE thing… maybe TWO. Instead of seeing if it works, I stick with it to make it work.
I don’t buy ads on Facebook® to get clients. I don’t use Adwords® at all. I don’t buy banner ads either.
I do one or two other things to prime the pump. That’s it.
Less isn’t more, it’s better.