The Client Letter
January 24, 2013
Way North of Lake Wobegon
Cloudy -17 Degrees
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Yesterday I had the pleasure of interviewing a client of mine Bedros Keuilian.
(The interview will be published at some point in the future.)
In that interview, he talked about a never ending journey to create more leverage in your business.
If you know him, he’s very good at that.
I’m quickly becoming a victim of the fruits of my own evil scheme for “world domination.” 🙂
In other words, things are really busy.
So at this point, I can’t waste any time in my life or my business.
It’s not because I think I’m better than anyone. It’s simply a practical decision.
The water is rising too quickly.
I can help those who are eager for my help. But for those on the fence, I just can’t invest much.
So I have to be direct with people who inquire about services, products, help etc.
Jason Leister, the “nice guy” is having to grow up. He finally GETS that if he’s going to make a ripple in the world by sharing what he’s got, then that means he has to cut to the chase with people.
(OK, enough talking about myself in the 3rd person.)
“Can I help you or not?”
It’s blunt, but effective.
Right now, I have work piling up all around me.
Client work, growing my own information businesses and more.
Plus I’ve got a family. And I still haven’t figured out what to do about all the dogs in my house.
Time is quickly showing itself to be THE limiting factor in business and life.
So over time, I’ll make changes.
Fees go up, quality of clients will go up. My filters will get stronger. I’ll become more efficient. More effective.
It’s a process. When I spot something that needs to be changed (it’s not hard to spot when it’s painful), then I make the change.
Clarity with prospects is a huge leverage point.
Some people might think it’s gruff, blunt or downright annoying.
I just can’t let that bother me. I have no control over what other people think or feel about me.
(You don’t either. So stop caring.)
I DO have control over what I DO. (So do you.)
So I’m doing my best to take that responsibility seriously. If that means some people walk away thinking I have an attitude, that’s a price I’m willing to pay for CLARITY.
In the end, clarity is what will make the difference between me doing my part in the world or not. Without clarity, I’ll just blast through life overwhelmed.
Fat chance.
Don’t apologize for getting about the business of doing what you are here to do.
There is no greater responsibility and, in my experience, no greater satisfaction.
Be clear with your prospects and clients and be OK with that decision.
This will help: