The Client Letter
January 23, 2013
Way North of Lake Wobegon
Clear 0 Degrees
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The easiest way to raise your fees is to generate too many inquiries for you to handle.
At that point, you won’t need any type of super human marketing tactic. You’ll simply be too overloaded to do anything BUT raise your fees.
Obviously, very FEW service providers find themselves in a situation where they have too many leads to pursue.
But that’s only because very few service providers actually invest the time, effort and focus required to get a lead generation system functioning well.
If you haven’t already figured it out, developing a lead generation system is one of the hardest things you can possibly do in your business.
It all starts with having the right bait.
I talked about my way of creating that “bait” in a webinar I did recently, focused on how to create a client getting website.
You can get a copy here:
http://www.artofclients.com/cgw
This is the part of your business that’s worthy of investment folks. Because it’s THIS part that feeds EVERYTHING.
Take the time to figure out how to get your lead flow UP, UP, WAY UP.
You have to be really clueless to struggle when people are calling you all the time asking about your services.
Here’s an interview I did with Marketing Consultant Steve Gordon called the “Secrets of Generating Leads.” It should give you a few ideas as well.
Take a listen: