Mountains of Arizona
Sunny 81 Degrees
10:02 a.m.
Yesterday I talked about the Testimonial Wizard beta program and told you about how it works.
There are ten spots, and based on the early feedback I’ve gotten, they probably won’t last long.
The Testimonial Wizard is a service I created to help you collect VIDEO testimonials from your clients, customers or patients.
Yesterday I told you…today I’ll show you.
When you’re learning to write good sales copy, one of the principles you discover is that SHOWING is far more powerful than TELLING.
Showing is very different than telling. If you’re dealing with someone face-to-face, “showing” or demonstrating what you have, is pretty straightforward.
When you’re doing it from a distance, it’s still possible.
Telling is, “When you apply our bug spray to your bug bites, our proprietary blend of essential oils will reduce your itching in 20 minutes or less.”
Showing is, “John couldn’t believe that JUST YESTERDAY, he spent hours in misery dealing with the itching from the bug bites all over his legs. Today, the bites are gone. The itching is gone. The misery is GONE.”
You don’t talk about how it works, you paint a picture of what it achieves.
The closer you can get to SHOWING the world what you have, the better.
If you want to see how the Testimonial Wizard works AND you feel that my work has impacted your business or life in a positive way, then send in your story to help me help others.
Give it a test run and submit a video testimonial from your computer or mobile device.