The Client Letter
October 21, 2013
The Desert of Arizona
Sunny 55 Degrees
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In my experience, sending a prospect an email with the subject line “Following up” will never, ever lead to anything good.
“Following up” is service provider speak for “I need/want something from you…” And having to remind someone to hire you does you no favors when it comes time to setting your (way above average) fees.
To a client, this is not attractive, no matter what he/she says.
It makes sense that you’d want to “follow-up” with a prospect, though. I get it.
The problem is that we humans are naturally selfish by design. We are wired to look out for our own interests. We pretty much automatically go after what we want.
So if someone has an opportunity to work with you and they’re NOT moving forward, then chances are, they don’t want to do it! Seems obvious when you’re not the one involved.
But we send those emails anyway. Because we can always hope right?
In a make believe world, maybe you’d get a response like this from your prospect:
“I haven’t thought about you in a few weeks, but now that you’ve shown up, I’m reminded of how much I’d like to give you a lot of money, so let’s get started!”
But let’s get real… I know that’s never happened to me.
That’s why your “follow-up” really should have nothing to do with any particular project at hand.
The PLATFORM is how you follow-up.
You don’t need to send a “follow-up” email because every time your PLATFORM shows up in front of your prospect, they’ll be reminded.
You never get annoying, because you never show up expressing need. Instead, you’re pumping out the value.
The Platform Launchpad webinar is coming up tomorrow, Tuesday! I’m going to walk you through the steps of building a PLATFORM of your own. Don’t miss out. Register now.