The Desert of Arizona
Cloudy 59 Degrees
OK, so I don’t think there’s a dance called the six step. But I wouldn’t know. Dancing was “illegal” in the schools I went to. Moving your hips? One step shy of eternal damnation.
Needless to say, I never learned to dance.
Now in marketing, we have something called a “two step” ad. Think of an ad in a magazine that offers some free report. That’s step 1.
Everyone who requests the free report gets sent the report along with an opportunity to buy something else. That’s step 2.
Two step ads are smart when you need qualified prospects to “raise their hands” for further follow-up.
If you have a service that’s complicated, something that requires high levels of trust, just walking out into the big bad world trying to sell it to complete strangers probably isn’t going to be the smartest use of your time.
A “two step” approach is much smarter. What’s even smarter is four steps, or six steps, or even 154 steps.
That’s what a Platform does. It’s the “two step” ad that never ends. You just keep showing up. Again and again and again. Always sifting, always sorting, always “following-up.”
Your Platform is what transforms you into an advisor. It’s not about what you say, it’s about what you DO. Everyone else is just “selling.” And because of that, everyone’s sales resistance is high.
But you’re not doing that. You’re smarter than that. You are willing to do the work to earn the position of advisor in the lives of your prospects.
When you have that position, you can set something out there to buy with far less resistance.
From that position, the work isn’t to “sell,” it’s to create optimal opportunities where they want to buy. That’s a totally different feeling.
If you don’t have a Platform, or you don’t have one that has any momentum, you basically have a choice.
You can keep doing what you’re doing, or you can make a change. If you decide on making a change, then reserve your seat in the Platform Lab and I’ll walk you through the whole thing.