Your Client is Not the Teacher
The Desert of Arizona Cloudy 53 Degrees Most of us have been subjected to a decade or two of training …
Mindset
Getting Somewhere You Can’t Go On Your Own
The Desert of Arizona Partly Cloudy 58 Degrees “I can help you get somewhere you can’t go on your own…” …
Hungry Vegan
The Desert of Arizona Sunny 36 Degrees On the way to Whole Foods yesterday to get some food, I saw …
The 4 Second Solution to Eradicating “Neediness”
The Desert of Arizona Sunny 62 Degrees Neediness repels great clients more quickly than anything I can think of. Sometimes …
Making Promises You Can’t Keep
The Desert of Arizona Sunny 47 Degrees When I got started as a copywriter years ago, I spent a fair …