The Client Letter
July 23, 2013
Arizona
Sunny 75 Degrees
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What would happen in your dealings with prospective clients if you were Always Willing To Walk Away? (AWTWA)
Before the rational side of your brain kicks in and tells you that you “can’t” do that because you have bills to pay, mouths to feed and things to do… just imagine it for a second.
How does that feel?
When the prospect asks you to lower your fee… you could simply walk away.
When the prospect asks you to commit to a super human delivery schedule… you could simply walk away.
When the prospect wants a deal in exchange for the promise of future work… you could simply walk away.
The important thing isn’t actually that you walk away. The important thing is developing the feeling inside of you that you always have the option.
That feeling leads to better outcomes. That feeling leads to a more sane mental state. That feeling leads to smarter decisions.
Here are some other immediate benefits:
-You go from trying to make things work out to simply watching IF things work out.
-You detach yourself emotionally from outcomes.
-You don’t view the sale as a goal. You view getting to the truth about whether or not there’s a good fit as the goal.
-You remember that YOU are driving the boat, not the prospect. You don’t adjust your boat too much for anyone. After all, it’s your boat. The point isn’t to repaint your boat for each client, the point is to find the clients that like the paint job you have.
Want immediate respect?
Then don’t forget. You are…
Always Willing To Walk Away (AWTWA)