The Client Letter
July 22, 2013
Arizona
Partly Cloudy 73 Degrees
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Now that I’m back in Arizona, I started back with the Filipino martial arts training.
I just happen to live in the same town as as a Grandmaster which is just flat out amazing (My life is full of coincidences like this for which I’m extremely grateful.).
Doing this type of training takes my mind to places it otherwise would not go. When I get back to work, I come up with ideas, insights and other inspirations that I wouldn’t have.
I marvel at how the creative process works.
Technology allows us all to make “big moves” with relative ease. We can send an email to 1,000,000 people with no more work than it takes to send a message to 10 people.
But making “big moves” isn’t the point.
In martial arts, making “big moves” can get you killed.
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Impact is what you’re after.
Same in business. It’s about impact.
You don’t need a BIG list, you need a great list.
You don’t need TONS of prospects, you need the right prospects.
You don’t need LOTS of clients (who wants that?), you need the right clients.
“Big moves” are what you default to when you aren’t sure how to make the RIGHT moves.
Don’t maximize activity, make your choices with a bias towards IMPACT.
This is extremely easy to forget. There’s no challenge in working hard. Anyone can do that. It’s tiring. End of story.
Working less and creating more, however, that’s where the challenge comes in.
How do you create maximum impact with minimum effort in minimum time?
That’s the goal I’m after.
Take a look at each part of your business working with clients and ask yourself that question. Then listen for ideas.