Mountains of Arizona
Cloudy 93 Degrees
2:10 p.m.
One of the funny things that happens when you start publishing a media platform is that, sooner or later, you’re going to have days where you’re “bored” with it.
It might happen after six issues, or 30, or 3,000.
This is a dangerous little emotion, this thing called boredom.
Some of my kids tell me they’re “bored” every now and again.
I usually just laugh and tell them there’s no such thing.
If you’re “bored,” it’s a sign you’re not quite interesting enough for yourself to put up with. Or it’s a sign you really have a lot of growing to do when it comes to dealing with the present moment.
The only remedy, if you really want to give the breath of life to this concept called “boredom,” is to become more interesting to yourself. You have to grow. You have to become better. Sometimes, becoming “better” is developing a greater capacity for accepting reality.
You don’t solve this “boredom” issue by giving yourself a new distraction. That only prolongs the inevitable, where you’ll have to deal with yourself all over again.
When business owners get tired of their media platform, most of them eventually stop publishing it.
“We’ve been doing it for a while, it’s time for something new…”
This is not a smart decision.
If you stop this practice, your marketing takes a real hit.
No longer do you have a pre-agreed-upon way to show up for people.
No longer are you fulfilling a promise you made to the world to be there when you said you would.
No longer are you slowly building relationships at scale.
No longer are you regularly, consistently, without fail, truly adding value to the lives of far more people than you could ever work with.
You can ramp up your “advertising” to make up for this, but if you haven’t noticed, people are rather sick of advertising.
“What’s in it for me” has taken a turn for the extreme. So if you show up in someone’s mailbox or inbox just because YOU want to sell something, you’re gonna get skewered.
Who trusts anyone whose only question is “want to buy THIS today?”
You’ll just get tuned out.
Communicating a message to the world takes time. It takes repetition. It takes unwavering focus.
Just when you start to REALLY get tired of it is usually the time when people are STARTING to think about actually paying attention.
If you quit then, it’s over.