The Client Letter
September 18, 2013
The Desert of Arizona
Sunny 57 Degrees
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Back in 2004, a friend of my sister’s husband started WatchReport.com and built it into one of the biggest and most successful watch blogs until he sold it in 2011.
Watches are big. I can’t remember the last time I wore a watch, but it’s been years.
I don’t wake up with an alarm, and yet, I wake up at the same time (generally between 4:30 and 5:45) every morning.
Even though I don’t wear a watch, I do my best to remember just how important time is.
It’s all we really have after all.
As Dan Kennedy says, it’s pretty much the only asset we have that cannot be replenished.
Well let me tell you, your BIG SELF wears a watch and it knows when its time is being wasted by others.
You allow this time to be wasted because you don’t say NO to things that aren’t the highest use of the time you have.
Over the past few days, I’ve re-immersed myself in Dan Kennedy’s time management audio. If you don’t have it, get it. It’s probably the most productive $300 you’ll EVER spend. Really.
The question is, are you brave enough to stand-up to the resistance that is sometimes created when you insist that YOUR time is most valuable?
You KNOW when your time is being wasted. You know because it creates that feeling of dread in your gut when you don’t say anything and extract yourself to something better.
Doing this does not come naturally for me. And so I practice it. “No, no, no.”
Many times, I’m simply too nice. So I get into something I have no business doing and then I have to correct my mistake.
I often use my kids to slap some sense into me when I screw up. I imagine standing in front of my son telling him that his father didn’t have the guts to say NO to someone. And for that reason, he’d be busy during the next soccer game and wouldn’t be able to watch.
That’s a sad, sad picture. And a short exercise like that usually puts my spine back in place so I can go about my day. (Thanks kids!)
In the client business, summoning your BIG SELF to the table is 80% of the battle in my experience. Only good things come from it.
Your BIG SELF is there. It’s always been there. You just have to let it out.