When I Moved to 'Casket City'

The Client Letter
January 3, 2013
Sedona, Arizona
Partly Cloudy 36 Degrees
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It was December 31, 2007 that I first got the idea to become a freelance copywriter and marketing consultant.

Not long before, I had moved from the big city of Chicago out into the middle of nowhere Indiana (long story).

Up until then, I had been a freelance technology consultant for businesses in the Chicago area.

Apart from a casket company (yes, boxes for dead people), there wasn’t much going on in my new town as far as small business was concerned.

Certainly not enough to support a tech consulting business.

That’s when I decided to start providing a service that could be delivered anywhere in the world.

I registered my domain name on New Year’s Eve, got a website up quick and started looking for clients.

I managed to convert one of my old tech clients into a marketing client and I was off to the races.

A few months later, I was making more money than I’d ever made in my life.

I went from charging $85 per hour to $4,000 – $9,000 for writing and marketing projects.

Only a few years earlier, my monthly salary as a church musician had topped out at $2,625 per month.

All of this was made possible by the internet.

Granted, I didn’t know what I was doing back then. But we all have to start somewhere. And starting poorly is far better than not starting at all.

And so I bumbled along figuring out things one step at a time.

I figured out how to generate leads.

I figured out what to do with those leads to build a relationship from afar.

I figured out how to engineer reasons to prompt those leads to pick up the phone and call or send an email.

And I figured out how to get them on the phone so I could set myself apart from the competition.

I’m always improving things, but the process is finally clear and it’s something that is solid.

Tonight, I’m going to make that process available.

I’ll show you what I do and tell you why I do it. And I’ll extract the core principles you need to know to do it in your own business.

So here’s the last call for tonight’s “How to Build a Client Getting Website” event.

I don’t have streamers or confetti but I guarantee it’s going to be a party.

A few days from now, the recording of the event will be available for $97 or more.