The Desert of Arizona
Sunny 24 Degrees
A few years ago I had a particularly “happy” holiday season when I watched an income stream of $180K/year dry up. One minute it was there, the next minute it was gone for good.
Ahhh… that’s a nice thing to wake up to, isn’t it? Merry Christmahanaquanzika to you too!!
At the time, little old me was a bit hot under the collar about the whole thing.
So soon after that experience, I started up a website designed to be a more productive place to put all of that “extra” energy. It was designed to save money on therapy costs by letting me work things out slowly.
Sadly, I called the site ClientsSuck.net. (We all make mistakes 🙂 But once the rage annoyance died down, the site became ArtofClients.com.
Looking back, it’s one of the best things that’s ever happened in my life and business. Truly.
Without that little event, there would be no Client Letter.
Without the Client Letter, I might never have discovered the power of the Platform… first by living it, then by teaching it.
Without discovering that, I wouldn’t be able to confidently say what I’m about to say:
If you do NOTHING else this year for your business, simply creating and working your own Platform could transform your future all by itself.
If you want a roadmap, here it is.
I didn’t invent this. And I passed by it for years myself. It was one of those diamonds covered over by dirt (work) that I didn’t even notice. I just couldn’t see the value.
Thinking there was some other secret to success I hadn’t yet figured out, I didn’t pick up this diamond until I was forced to pick it up. I had nothing else to do!
So I picked it up. I started working on it. I called it The Client Letter. That writing started to get read. That writing started to prompt people to take action. That action started to change lives. And things took off from there.
Never underestimate the power of small tasks done repeatedly.
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” -Aristotle