What They Want

The Desert of Arizona
Clear 63 Degrees

A lot of people say they want to write a book. Few do. Why? Because that’s not really what they want.

They don’t want to write a book, they want to have written a book.

A lot of service providers say they want to get more clients. Do they? I don’t know. But looking around, my hunch is that many are more interested in having gotten clients, not so much in the process of actually getting them.

The result and the journey are two separate things.

When you focus on pursuing the result, the universe tends to show up with a bunch of proof showing you just how NOT in control of things you are. It’s funny when you can view it that way. If you can’t, it’s darn frustrating.

When you focus on the journey (the process), however, magical things tend to happen.

Sometimes, you end up way “off course,” at a destination miles from where you intended. Instead of ending up where you wanted to go, you end up where you’re supposed to be.

One of the greatest secrets I’ve learned that applies to both business and life is this one:

Be 100% responsible for everything in your life. When you OWN it all, it loses its power to control you.

If you are going through your work with clients trying to get approval, or full of fear, or worried about what they’ll think of you, or afraid it won’t work out, or that you don’t have what it takes, you are not living that statement above.

OWN IT.

When you lose that desire to chase what you do not have (the RESULT), the only thing left to do is focus on what you are doing now (the PROCESS).

And that brings us back to the process. The strategic approach to you becoming valuable to the world.

It’s a process.

Instead of wanting to HAVE BECOME valuable to the world, lose yourself in the process of actually becoming that.

Once you detach from that result you are chasing, you open up your ability to attract just that and more.