The Desert of Arizona
Sunny 65 Degrees – 8:06 a.m.
When you’re getting your wits about you in the business world, there comes a time when you’re going to wrestle with your answer to the question:
“So what do you do?”
The business gurus love this question! Those folks can write entire books about it. They make courses about it, they sell retreats, they produce seminars. The options for tackling this question are rather endless.
And yet, it seems very few people ever get to the answer. They might get an answer that feels right for a few days, months or even years. But eventually, the answer seems old and stale and not quite right. And so the search begins again.
Early on in my journey, I worked on this answer. Lots of energy went into figuring it out. I’d try one thing, I’d try something else. I’d sit there and have this strong feeling that if I could just get the right answer to this question, everything else would fall into place!
The problem wasn’t that I didn’t have the answer, the real problem was that I was obsessing about the wrong question.
So these days, I’ve adopted a much more critical view of this question for myself. I’ve stopped answering it.
What do you do Jason?
I don’t know. It depends. That’s my answer.
But I’ve gone even further. These days, I realize it’s a dumb question to ask myself.
If I can sum up what I do in one sentence, I’m probably not doing anything worth talking about.
So instead of talking about it, I just do it. That’s why I write to you. This is why I harp on the idea of creating your own media platform. This is why I help people build their own.
Instead of tell, show.
It’s really pretty simple. But I have to warn you. SHOWING is far less exciting to your ego than TELLING.
But you get used to it.
And then, when you are far enough down the road and someone asks you what you do, you just turn around and point back at everything you’ve done and you say, “I do that.”