The Client Letter
October 22, 2012
Sedona, Arizona
Sunny 56 Degrees
There’s a big difference between wanting to get clients and wanting to have gotten clients.
Be honest with yourself, which do you want? Do your actions back you up? Or do your actions show something different?
When you’re working on your own as an independent professional, it’s really easy to fall for your own lies. It’s easy to rationalize that you’re doing stuff when you’re not actually doing stuff.
Reminds me of a sales job I had way back when. I had a bunch of marketing materials from the company, and I was supposed to drive around and deliver them to business prospects.
To say I choked would be an understatement. I went out in the car, but very little got done. I was too scared. Too scared of getting rejected.
So I’d go home and resolve to do better next time. And yet, days would go by where I STILL didn’t do it. I’d come up with this excuse or that excuse or… you get the point.
You can do this in your client getting efforts.
In the end, getting clients is really a simple process:
All you have to do is get your name and value proposition in front of HUNDREDS or THOUSANDS of possible prospects. Then you engineer it so you create demand for your services WAY in excess of what you could ever possibly deliver.
Then when the clients show up, you “bill ’em” as Stuie Wilde would say.
Very simple really.
Do you want to get clients? Or do you just want to have gotten them?
One is a realistic goal (use this for help), the other is just a pipedream.