Mountains of Arizona
Cloudy 43 Degrees
1:55 p.m.
Specializing can be good, and specializing can be not so good.
It really depends on what you’re specializing in.
If you’re providing the solution to a problem people want solved, that’s one thing.
If you’re providing the solution to a problem that’s part of a bigger problem people want solved, that’s something completely different.
If you do this wrong, your specialization will qualify you to be the newest type of middleman. You’re only necessary because your client/customer actually wants something ELSE.
But if you do this right, your choice to “specialize” can literally set you apart from EVERYONE ELSE.
For example, I “could” specialize in copywriting, or email marketing, or online advertising,
But all of these are known ports of call along the bigger mission towards business success.
I chose to specialize in a problem no one else can solve. My specialty is transforming business owners into Incomparable Experts.
It’s the size, scope and context of the problem the specialization solves that makes the difference.
The good news is that you can define your specialty. You are in complete control here.
I’d recommend you not specialize in a service. You want to specialize in a RESULT.