The Client Letter
December 24, 2012
Sedona, Arizona
Sunny 36 Degrees
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Today, I have a treat for you. A little
holiday poem I’ve adapted for people who
have a business selling (that’s you).
I’ll be back with another issue of The
Client Letter Wednesday. Until then…
enjoy!
***
Twas the Night Before Launch
(Adapted by yours truly from “The Night
Before Christmas” by C. Clement Moore)
Twas the night before launch when all
through John’s house, the pixels were
popping and so was his mouse. The emails
were written, the blog posts were done,
still left was the sales page and it
wouldn’t be fun.
For John was still looking for more
reasons why, his prospects should go to
his letter and buy. The hook was just
right and the headline did sing, but
would it convert and end in cha-ching?
John started to worry as minutes ticked
by, his ideas were slowing, the well
running dry. He looked through his swipe
file but nothing jumped out. All those
old headlines were very worn out.
John soon decided that the worst thing
to do, would be just to sit there and
let himself stew. Instead he would try
something else for this test. So he
quickly stopped working and took a short
rest.
With his head on the desk and the lights
down real low, John soon drifted off
with his screen still aglow. The dream
started quickly, the story well known,
back at his old job with one Mr. Jones.
Tom Jones was his name and he was the
boss, he screamed and he yelled and
always was cross. “You can’t go home
now,” yelled Tom in a tizzy, “The
project’s not done, stop talking, get
busy.”
It’s now 8PM and my family is waiting,
said John, “I won’t stay here and take
this berating.” Instead of exploding or
having a fit, John simply stood up and
just said, “I quit…”
Now as he walked out a small smile did
appear, for John would no longer be
living in fear. His new job would be to
take charge of his future, to design his
new life as if painting a picture.
John now had a secret, he knew it was
true, a job would never be something
he’d do. Just then passed a thought that
John sure did enjoy, he’d never again be
called an employee.
To commit to his choice and protect him
from doubt, John removed any way he
could ever opt out. He cut all job ties
and he burned all his bridges, his boat
would soon sink or would float him to
riches.
John started a business with products
online, he wrote and he published and
leveraged his time. He worked and he
worked and soon it did pay, twelve
hundred new dollars in just 30 days.
John was ecstatic and started to see,
how building his “empire” was well
within reach. Of course it was work, but
work that was fun, it sure beat that old
job John hated a ton.
From that day and forward, John knew he
was hooked, on selling his courses and
products like books. His plan was so
simple, just rinse and repeat. This
internet business was turning out sweet!
So there he sat sleeping, his head on
the desk, just hours away from his next
real world test. John needed ideas and
he needed them fast, or else this big
launch might just be his last.
Just at that moment, something stunning
occurred. John heard a loud voice that
was shouting two words. “More Value” the
voice bellowed out loud and clear, “Add
something else, then have no more fear.”
“Forget all the tricks that you learned
from the gurus, for sure they won’t work
here, and really they’d screw you, The
folks you are helping can quickly see
through that, so do something else so
you’re launch won’t go splat.”
“Just add some more value, your launch
will be dandy, they’ll eat up your offer
like pink cotton candy. Marketing
tactics are spokes on a wheel. In the
end, what they most want is just a great
deal.”
The answer was clear and John knew that
he knew it. But by not thinking more
value, he just nearly blew it. So he
changed up his offer and added more
stuff, and soon he was sure he had added
enough.
John’s last minute changes his launch
set ablaze, He brought in six figures in
just a few days. With customers happy
and bank account full, John knew he had
found an amazing new tool.
From there he kept working and building
his dream, his success kept on growing,
so easy it now seemed. For soon John was
making as much as celebs, and all of it
due to the great interwebz.