The Client Letter
November 13, 2012
Sedona, Arizona
Sunny 28 Degrees
Ah… the red headed stepchild of business success. It’s the thing you don’t hear people talk about too often. The reason is that you can’t sell this thing. I’d bet you’ll never see a course about it. It’s not sexy enough…
What is it?
Consistency. Work that is, in particular, consistent work.
Now I have to tell you, I’m not the greatest when it comes to consistency. I used to think routine was boring. Now I realize it’s a huge secret and competitive advantage.
You don’t succeed in a big bright flash of light. You succeed one tiny baby step at a time. Each day, you show up and take a swing at the big rock in front of you. You chip off a small piece and go home.
To carve a tunnel through the rock takes forever. That’s why you’re smart to actually choose something you love to do.
You are fulfilled by the work of chipping away at the rock. Tunneling through it to get to the other side is just the cherry on top.
I don’t know that I believe in “do what you love and the money will follow.” Some things simply aren’t suited for commercial success in today’s society. I think it’s more like, “do what you love because why would you waste your life doing something else?”
Whatever you choose, just be consistent. That’s the key.
So what does someone (like me) who is inconsistent do? He starts a daily e-letter like the one you’re reading now.
He builds things so he’s forced to show up or suffer the embarrassment of looking stupid. 🙂 It’s darn effective. And here I am over a year later and I’m still writing.
So how do you use this? You simply start making promises you have to deliver on and away you go.
I made a promise just like that to you. On Thursday night, I’m delivering Phone Selling Secrets. It’s a teleseminar that will take you through how to use the phone to sell. It’s an extremely powerful skill and one that you can use FRIDAY if you’re on the call on Thursday.
You’re running out of time though. Get onboard for the Phone Selling Secrets teleseminar before it’s too late.
The link to listen in will be distributed tomorrow to everyone who is registered.