The Client Letter
March 19, 2013
Way North of Lake Wobegon
Cloudy 12 Degrees
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In just a moment, I’m going to reveal the quickest way I know to kill a sale with a prospective client.
First, let’s talk for a sec about helping people. In particular, about your desire to help your prospects and clients.
The desire to be helpful, at face value, seems like a healthy thing doesn’t it?
If you have that desire, you might ask yourself why you care to be helpful?
Sit with that a second and see what answer comes to you.
From my experience, there are two primary motivations for wanting to “help” people.
The first motivation is a sincere interest in service. You do what you do from a source of love for everyone and everything. This is actually quite rare, because it takes a very whole individual to do this.
The second motivation is because “helping people” is a somewhat “under the radar” way to get the approval and validation from others we aren’t able to give ourselves.
If you think about it for a second, you can probably figure out pretty quickly which applies to you more often.
When I think of all the times I tried to “help someone” as a path to feeling better about myself…
Well, a lot of crap starts to become extremely clear extremely quickly.
Trying to help people out of a need YOU have is one of the most effective ways I know to repel everything and everyone.
And so it might come as no surprise that the quickest way to “kill a sale” is to walk right up to someone and say with great conviction “I can help you!”
I know I’ve said these words. More often, my actions have communicated the idea.
It usually sends people running for the exits.
If you truly want to serve clients, then rushing up to them in an effort to be a “life saver” is not the way to do it.
So what’s the alternative?
That’s what I cover in part of this month’s issue of the Rainmaker Letter, which comes out later this week.
If you want the answer, get onboard and become a subscriber today.
You get a full year of the Rainmaker Letter for only $99. PLUS you get two extra bonus reports. Each one could transform a life all by itself.
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“One paragraph from Issue 3 of the Rainmaker Letter is now taped to my monitor. It’s worth the whole year’s subscription.”
Sean P. McCool
www.seanmccool.com
Copywriter
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