The Desert of Arizona
Clear 40 Degrees
The real problem with “selling” is that, like most things, the majority of people do it poorly.
I’ve certainly done it.
You pick up a book, you load your head with tactics about how to sell. But these aren’t really selling books we’re reading, these are manipulation books we’re reading.
You can get away with this (barely) if you’re in front of someone and can adjust and soften to their reactions. But when you’re separated by time and space online, this just isn’t something Incomparable Experts do, sorry.
If you want to be average, go this route. Prospects can smell you coming a mile away. And there’s a crowd to push through because most people with dollar signs in their eyes will do this.
But selling isn’t something you do to someone, it is something you allow to happen.
It’s a little bit like growing a rose. You don’t actually “grow” the rose. Other powers and processes well beyond our understanding take care of that. But you do have responsibility in the process. You watch the rose, you care for it, you provide a certain amount of input and then stand by as the growth is allowed to happen.
This is how the sales process goes to me. It is the process of connecting a solution with a problem in a way that makes the finder of the solution HAPPY to have found it, even after they walk away.
This is what the platform allows to graciously happen.
Call it “elegant selling” if you choose. But I like to think of it more as a lighthouse in the darkness that stands as a beacon attracting those who already want what you have.