Mountains of Arizona
Sunny 53 Degrees
3:29 p.m.
The world can get confusing when you look at it through the wrong end of the telescope.
When you’re not crystal clear about the result you’re looking for, you can end up making decisions that take you farther from the actual goal.
We have thousands upon thousands of books written about sales and the art of selling.
This is looking at the world through one end of the telescope. You’re looking at it from YOUR end to the end of the client or customer.
For some reason, we don’t have bookshelves lined with books about buying, but that’s really what the result is that we want in business, isn’t it?
Buying and selling are the same though, right? No they are not.
Selling is what every business owner is trained to want even though no customer EVER wakes up in the morning asking to be sold to today.
It’s such an obvious disconnect that it only took my brainwashed mind about 30 years to see it!
If you work to maximize sales, you’re going to think and act in ways very different than if you work to maximize your customer or client’s interest in buying.
How do they want to have their problem solved? Do you know?
Is it easy for them to say Yes?