The Desert of Arizona
Sunny 81 Degrees
There are basically two ways to take a product or service and exchange it for money with a client or customer.
The most common way is to SELL it.
If you’re a service provider, using this approach can cause some issues, especially these days where trust is at an all time low.
What’s more, a lot of service providers hate selling. Luckily, most customers and clients hate to be “sold to.”
You can try to be a “gentle” salesperson, but that turns out to be a total mess.
You can go through your entire “soft” sales pitch and leave your prospect just staring back at you confused. They don’t know if you’re trying to be their friend, or if you want something, or if you just needed someone to talk to.
Your intentions are so unclear they just sit there.
“Soft/mushy selling” doesn’t work, and life is too short to waste your time doing it.
I don’t like “selling” like most people do it. Mainly because I just think it groups you in with all of the other people who run around making it clear to EVERYONE they’re only out for one thing.
Bleh…
Attraction, on the other hand, is a completely different animal.
You can go full speed ahead with attraction without annoying the heck out of people. Because if you do attraction RIGHT, then you don’t go in like some boiler room closer who WANTS the sale at all costs.
No, you know how to take yourself out of the picture. You know how to remove yourself as a “salesperson” in the eyes of your prospect. Instead of “selling,” you can engineer a situation where your prospect actually WANTS what you have!
You become the person who grants access to their solution, not the salesperson who sold them X.
Tomorrow night was supposed to be the “Becoming the Hunted” online presentation where I walk you through how to ramp up the attractive force in your business and become the one that’s pursued by your clients.
Unfortunately, I came down with a bit of a cold and my voice took a vacation for a few days. The webinar has been moved one week into the future. So if you haven’t registered, there’s still time.
This recording, however, will NOT be available as a single product following the event. It will only be available as part of a larger system. So if you don’t register before it happens next week, you’ll miss out.