The Desert of Arizona
Sunny 69 Degrees – 7:04 a.m.
“In the kingdom of the blind, the one-eyed man is king.” -Desiderius Erasmus
When you have something important that is in short supply, you have the power.
You can get this position by TAKING it (not recommended), or you can get this position by EARNING it.
If you build a Platform Spiral Client Attraction System that works, you’ll end up being the only choice for your clients. And you’ll have earned that position, not by chance or by coercion, but by design.
One place this is especially useful is in the area of fee setting.
As one client emailed me the other day, “You’ve ruined me for working with anyone else.”
I didn’t manipulate my way into that result, it happened naturally, over time. It also took a while. Like over one year.
But when you put yourself in a position like that, “what other people charge” doesn’t matter. Because those other people aren’t you. And working with someone who “isn’t you” just isn’t acceptable to a certain percentage of your prospects in the system.
I know this sounds like common sense. And it is. But often times, the simplest things are most valuable.
In a time where anyone and everyone can become another possible choice for your prospective clients, the smart way through is to build a system that puts you in a position that is completely beyond comparison.
Thursday is the teleclass where I’ll discuss some of what I’ve learned over the past five years doing just that.