The Client Letter
November 19, 2012
Sedona, Arizona
Sunny 42 Degrees
I was always taught that being humble was a good thing. So I’ve never really been one to “toot my own horn” all that much. I really don’t have anything to prove to anyone.
In the traditional world of selling, this might seem like it would be a problem. Somebody who doesn’t want to go around saying how great he is? How is the poor fool supposed to sell himself?
Very good question.
I was lucky enough early in my journey to chance upon some ideas about “selling” that don’t require the dog and pony show. In fact, if you could eavesdrop on my “sales calls,” you might be surprised at what you hear.
Actually, if you really think about it, what I do these days is more about allowing the prospect to sell himself than me doing anything you might call active “selling.”
If you don’t like “selling yourself,” then this might be for you. It takes a lot of the pressure off of YOU having to sell.
Best of all, it lets you be YOU and sell anyway.
You don’t have to change who you are. That’s what you see most people out there in the world doing. They work really hard at it. And they make themselves miserable.
I’d recommend against what everyone else is doing. Don’t change YOU, simply find a way to make who you are work for you.
Want to learn how I sell on the phone? You can do that here.