The Client Letter
August 3, 2012
Sedona, Arizona
Holy Sunny Batman 75 degrees
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It’s easy to be hard on yourself.
In the music world, which I lived in for decades, you never felt like you were getting anywhere. That’s because, if you were doing it right, you were always living at your edge.
It was easy to lose sight of the real progress you were making because it always seemed like you were struggling to climb the next mountain.
It seemed like you were struggling because you were. You were just farther along than four years ago.
In a service business, the same type of thing can happen.
You get busy, then you get really busy, and then you start to feel like you’re struggling. You start to feel like there’s no way you can keep up. You start to feel like you’re actually doing worse than you were before.
The funny thing is this perspective isn’t reality. It’s the result of conditioning.
Namely, that we’re conditioned to think we suck.
Today, I’d like to share with you a much more positive and productive way to view a situation like this.
When client deadlines are breathing down your neck, when it feels like the water is rising around you, when it feels like there will never be enough time to get it all done…
Stop and breathe for a second.
You could tell yourself that you’re a loser. You could tell yourself that if you don’t get all of this work done, your clients will leave you in droves.
Or…
You could take a look in the mirror and congratulate yourself for turning yourself into someone who is valuable enough to be IN DEMAND.
When’s the last time you did that?
Maybe you think this exercise is silly.
So let me ask you a question, “Which kinds of thoughts do you think will serve you better in the long run?”
Thinking you’ll never catch up… that you’re going to fall behind even farther if you don’t work like crazy…
OR…
Thinking that you’re good at what you do. That you’re in demand. That you’re a professional. And because of that, you have opened the doors to accept a boatload of responsibility (which often means that $$ isn’t far behind) from people that trust you and value you?
Which mindset do you think is more attractive to more success?
Easy answer, huh?