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| The Client Letter |
| The Fee Question |
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September 21, 2011 Sedona, Arizona Today let’s talk about wasting time. YOUR time. This issue is short and to the point. I always hate it when I go through all the work to attract a prospect, learn about their business, create a proposal (which takes some thinking if you’re doing it right), play the waiting game to get a decision… and only THEN have them say: “The only objection I have is the fee.” Every time that happens, I have this feeling like I’ve surprised my prospect with my fees. We go through all of this work and then there’s the big aaaahhhhHAAAAAAA where I unveil the fee.
Why Is Top Copywriter, Michael Silk, Writing a Promotional Letter For YOU to Promote YOUR Services?
In the upcoming October issue of the Silk Report, Michael Silk will pull back the curtain and let you watch as he writes a real promotion letter for a coaching professional. And the best part is… You can totally rip off and adapt the letter and use it in your own business! Michael charges thousands of pounds for a salesletter, but you’ll get it on the house as a Silk Report Subscriber. If you’ve ever struggled with how to stand out from the competition (without bragging and without lots of testimonials) then you will NOT want to miss this issue. It’s funny that it feels like I’m surprising my prospect. It’s really ME who gets the surprise when things go south. Surprise… the joke’s on me. I don’t like that. It’s a lot of work to get a prospect to that point in the sales process. And frankly, you end up kissing a lot of frogs before you find your prince (or princess 🙂 So maybe there’s a better way. Now think about this with your RATIONAL mind. Do you have any business talking to a prospect who can’t/won’t afford the fees you charge? Of course not. So why do all of us spend so much time talking to prospects who have no business being our clients? I’ll tell you why I do it. I do it because of that little flicker of HOPE that I have. The HOPE that I can turn all prospects into clients. I just have to show them VALUE and THEN there might be a chance. HOGWASH So why not try something different? Why not move the discussion of fees UPFRONT? That’s right: Enough With the Games,
Talk About Money FIRST Wouldn’t that help? To be able to say to your prospect: “Now Ms. Prospect, I have to warn you… sometimes I’m told that my services are too expensive. And I really have to agree. They are expensive… if you’re talking about price.” “If you’re talking about VALUE, then it’s quite a different matter. If you invest five or ten thousand dollars in my services and receive 5 or 10 times that back on your investment, wouldn’t you consider that a successful investment? I know I would…” “Of course there are no guarantees, but I just want to make sure that you’re willing to invest that kind of money if you see the potential of that return.” “Are you willing to do that? If so, we can move forward. If not, we probably are just wasting each other’s time.” Just try it… or figure out some other way to politely qualify the leads you’re talking to. If they don’t have the money or the intention to spend it, it’s better to know that sooner than later. Just change the words enough so they feel like your own. You’ll save yourself a lot of wasted time, effort and frustration. See you tomorrow,
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