The Client Letter
October 23, 2013
The Desert of Arizona
Sunny 76 Degrees
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Last night was the Platform Launchpad event. I had a great time walking through the steps of how to strategize and build a platform that attracts clients to you. Based on the feedback, the message hit home.
There is one “downside” to using a Platform to get clients. And it’s something I mentioned during the event (the recording will be for sale shortly).
When you add enough value to someone’s life so that they perceive you as a leader, when they raise their hand and request one on one help, they’re expecting that a leader is actually going to show up to help them.
As you begin to build your platform, understand that the clock is ticking down the minutes to the first moment that YOU will be summoned to lead your clients to some goal.
You can’t show up to lead the journey in need of validation or lacking confidence in your ability to make decisions and get to the goal.
In other words, you have to prepare yourself or you are going to completely undermine the trust that your prospects have in you.
If you deal with self-confidence or self-worth issues, understand that building a Platform puts you on a collision course with being forced to deal with them.
The good news is that building a Platform takes a fair amount of work. Maybe even struggle. And it is during that time that you grow without even noticing. Pretty soon, you jump on the fast track to becoming the leader you are made to be.