The Disciplined Pursuit of Less

The Desert of Arizona
Sunny 53 Degrees

I’m almost done with Greg McKeown’s book, Essentialism: The Disciplined Pursuit of Less.

There’s a part in there where he talks about the swimmer, Michael Phelps, and his extensive pre-race routine he’s been doing for years.

His point is that people who commit to routine can achieve more with less. That happens because a routine, according to McKeown, “makes achieving what you have identified as essential the default position.”

Think about that for a second in regards to client attraction.

Most service providers are concerned with client attraction when they need clients. But the Incomparable Expert builds a routine (the Platform!) that makes achieving that goal the default position.

When that’s the case, you don’t have to “try” to attract clients, it will just happen.

This is why I stress the idea of PROCESS so much. Stop trying so hard to achieve your goals with brute force. Instead, design a process that achieves your goals. Then you are free to manage the process.

This is what they mean when they say working “on” your business instead of always working “in” it.

If you don’t have a process yet, the Platform Lab is building block one. It starts next week.