The “Different” Advantage

The Desert of Arizona
Cloudy 32 Degrees
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It all started with Sesame Street…

Remember the “which one of these kids is doing their own thing” part of the show? They’d put a bunch of kids on the screen for you to watch. All of the kids, except one, would be doing the same thing. You were supposed to pick out the one doing her own thing.

Pretty easy right?

We’ve been trained to spot different. Our attention is attracted to different. We are trained to see it in a blink.

Now the system trains you to spot “different” so that it can be separated out. Remember what happened back in school with the “different” kids? Whether they were “gifted” or “challenged,” the result was the same: they got separated.

Different doesn’t work in the system. “Different” kids come in a lot of flavors and require many unique programs to ensure their compliance. But the system doesn’t have multiple programs, they only have one designed for the average drone.

Part of that program shows the drone how to spot the different. The average brainwashed school kid has no problem spotting the kid who is different. From there, social training kicks in and the different are pushed to the side.

Now if it hasn’t become clear, school isn’t training for life, it is training for compliance. So when you get out in the real world, up is down and down is up.

In the system, different is bad, in the real world, different is an enormous asset.

On a genetic level, our attention is attracted to variation. We find the “different” interesting. I don’t know the scientific reason for that, but variation in a gene pool helps insure survival, so it makes sense.

This is where you can actually use the system’s training to your advantage.

Because everyone all around you is trained to pay attention to what’s different.

As a service provider, if you act, talk and work in a unique way, you have an enormous advantage. You can’t get clients without first getting the attention of prospects.

Are you showing up in a unique way?

Are you even clear about the unique value you bring to your clients?

Most people are blind to it. They’ve had that ability to see their greatest gifts suppressed. And for good reason. Because once you unlock that ability for yourself, you’ll understand just how valuable you truly are.

It’s far easier to control people if they’re worried about being “arrogant,” or “cocky” or “proud” of who they are. You can actually get people to walk around in a state of constant “guilt.” And people say hell is someplace you go when you die. For many, it’s right here among the living.

Don’t fall for it. Life is too short. And you aren’t here to be a fearful drone.

Helping people recover this ability to see their unique value is what I’m here to do.

This ability will change your business, and it will transform your life.

You are here to shine as brightly as possible, for as long as possible.

Your clients and the rest of the world need you to show up. When would you like to start?