The Desert of Arizona
Sunny 64 Degrees 5:53 a.m.
I know that business experts tell you that selling is the main driving force of a business. That makes sense, right? Without selling, there’s no revenue.
But who’s going to hire a financial planner who “sells” his way right into your life? Would you really trust someone like that?
So I’d like to amend this strategy for the Incomparable Expert universe:
Selling isn’t the driving force of the business, SALES are the driving force.
In other words, it’s the result we’re after not the action that is supposed to lead to the result.
In the expert space, “selling” gets you a one-way ticket to salesperson land. And your prospects are all well trained in the art of dealing with salespeople. Good luck, it’s a crowded part of the planet!
My recommendation is to let everyone else run that rat race. YOU, dear Reader, can walk on higher ground. The land of the preeminent authority. The land of the Incomparable Expert.
The media platform model of client attraction works to generate this desired result.
The platform model slowly allows you to become the preeminent authority in your space.
As a Daily Journal reader, very familiar with the work of Jay Abraham, wrote: “As Jay Abraham would always say, ‘once you’ve become the preeminent authority who are they going to call?'”
In our world, SALES happen without the “selling.”