Mountains of Arizona
Partly Cloudy 83 Degrees
3:47 p.m.
The media platform model of showing up in the world creates magic that is far more powerful and sustainable than your typical guru’s “sell ’em as much of your junk as you can” approach.
As people get tired of the “selling method arbitrage” that has existed online for the past decade and return back to the mean of “we buy from people we like” mode that has governed exchange since the beginning of exchange, it becomes more and more obvious that this is the way to go.
You can even find signs of the hardcore selling and closing guys all of a sudden teaching people how to sell without selling. What a coincidence!
In the big scheme of things, a 10, 20 or even 80 year aberration, where the typical rules for treating humans as you would want to be treated seem to no longer apply, is really nothing more than the blink of an eye.
So here we are with more and more people hating to be sold today than were hating it yesterday. And it’s not going to get any better tomorrow.
The media platform divorces selling from buying and allows the two events to happen in an asynchronous way. They are separated by time so that the buyer no longer perceives that one leads to the other. One day the “selling” might happen. Next month, the “buying” might happen.
This allows for opportunities of exchange where everyone feels better AFTER the exchange than they did before.
Not only is this infinitely sustainable, it’s just smarter.
If you wouldn’t use a selling method to sell something to your grandmother, then maybe you shouldn’t be using it at all. Would you really put a fake timer on the page for your grandma to get her to buy? Would you really push your grandma through 6 upsells just to bump your average cart value so you can brag to your mastermind “friends?” Would you really load a fake webinar chat roll with content just to flood your grandma’s vision with “social proof?”
Divorcing the act of selling from the act of buying opens up the door to building stronger relationships, stronger trust and more respect with the people you serve.