The Desert of Arizona
Clear 40 Degrees
Would anyone make it through a “salesletter” that took 9 years to read?
Even the tried and true “long copy disciples” might have a hard time arguing for that one.
And yet, if you think about it, this is what the platform is. It is a process that, once initiated, never stops.
It’s a “salesletter” (despite the format) that continues on and on.
But this is a very different type of salesletter. And it’s something that leverages one of the secrets Jay Abraham mentions for anyone pursuing mastery of the preeminence thing.
You must let your prospects come to their own conclusions.
In other words, something bad happens when you say, “You should really buy this… TODAY!”
This is an important part of the platform model, by the way. And I didn’t realize Jay’s been saying that for years.
But the platform model is all about providing the raw materials required for someone to sell themselves on you. That’s the magic.
My wife commented the other day on the momentum she’s feeling in her own work over at IndieBirth.com.
It’s getting easier to connect with more people more quickly. It’s getting easier to offer and fill classes. It’s getting easier to fill the seats at conferences.
Of course, it’s not because my wife reads marketing or business books. I venture to guess she’s read ONE her entire life. (I doubt she made it the whole way through either.)
Instead, she’s done something better. She has a platform. And she’s had some sort of platform for the past 9 years.
She recently launched a new service, called the Wise Woman Circle. It’s been extremely popular.
And apart from me putting that promo video together you see on the page, there’s not much going on there. You can hardly call it a “salesletter.”
She doesn’t need one. Because on that page is NOT where the decision to join happens. The decision happened somewhere else. It happened somewhere along that 9 year path.
Where exactly it happened is hard to tell. But it doesn’t really matter.
Nine years is a long time to invest in something. But it’s kind of a blink when you love it.
The world benefits from more people doing what they love to do.