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Stop Having the Easy Talk
Spread the Word – Friends Don’t Let Friends Work With Bad Clients
  March 13, 2012
Sedona, Arizona
If you want to start attracting better clients, it’s time to stop having the “easy talk” when someone asks you what you do.
“Hey, Bill, tell me about what you do?”
“I’m a web designer…”
That’s an example of “the easy talk.”
The easy talk is when you just say what you do.
The easy talk groups you in with the million other people that do the same thing.
The easy talk groups you in with the people who show-up on the expense side of a client’s mind and P&L statement.
The easy talk will keep your fees low and your life stressful.
It’s time to stop the easy talk.
The first reason is because it’s not effective.
The second reason is because you deserve more.
So how do you stop the easy talk when a client asks you what you do?
You stop talking about what you do and you start talking about what they get because of what you do.
Figuring out what that sounds like is the work you have to do for yourself. It’s work that is well worth it.
So start thinking about it now and then asnwer this question:
“So what do you do?”
See you next time,
Jason Leister
Editor, The Client Letter
Creating Success for Independent Professionals
ClientsSuck.net
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