The Desert of Arizona
Rain 65 Degrees – 12:37 p.m.
In 1999, when I first moved to Nashville Tennessee for a church music job, I discovered financial expert Dave Ramsey.
I’ll tell you more about him in a moment. First, I’ll give you a chuckle (at my expense!) by recounting my first night living in my new city of Nashville.
I was staying in our just rented apartment with no furniture. I had left Rochester NY and driven down to Nashville to await the moving truck. So I was sleeping on the floor and watching a TV I had borrowed from a friend.
And then it happened…
I lifted my head up to see (according to me) the world’s BIGGEST spider crawling out of the TV.
It was probably the size of a small tarantula.
Apparently, me firing up the TV had stirred it from its not so eternal slumber inside.
No one was there as a witness, but I don’t think my body has moved quite as quickly as it did that evening.
And that’s when good old Jason, who was technically an adult, ran out the front door and stayed in a hotel for a full 3 nights until the moving truck arrived.
I’ll spare you the story of my reentry into the apartment post spider. Just let it be known I’ve grown up a little since that event all those years ago.
OK, now let’s get back to Dave Ramsey…
During that initial year in Nashville, I first heard him talk about his “debt snowball” idea. That’s where you first pay off your smallest debts and then “snowball” that payment (that no longer exists) into getting rid of the NEXT largest debt.
Over time, the amount of money you are putting towards getting rid of debt GROWS, like a snowball.
In the year 2000, Dave was still talking about the debt snowball.
In the year 2001, it was more debt snowball.
And he’s still talking about it.
Talk about repeating yourself.
Smart experts tend to think that “repeating” oneself means everyone is going to believe there is a limit to your knowledge.
I’ve discovered that “repeating oneself” is the ONLY way to actually get an idea to stick in someone’s head.
Without repeating, you lose.
That’s what a media platform is designed to do.
It repeats the same big ideas over and over again in new ways.
Does it work?
Well, I know what the “debt snowball” is don’t I? And I just relayed it to YOU.
So yes, it works.