Mountains of Arizona
Sunny 80 Degrees
2:30 p.m.
I am NO stranger to selling things people don’t want. I did it for a long time.
“Selling” is probably an exaggeration though.
Because if you’ve ever done this, you know that selling doesn’t actually happen very much. The feeling is more like banging your head against a brick wall just hoping that some part of the wall gives way before your head does.
What are the clues you get when you try to sell things people don’t want?
One clue is that you have zero momentum. That you have to fight your way for attention to even talk about what you do.
Another clue is that the moment you leave someone’s attention field, they completely forget about you and what you do. Then they disappear.
When you’re selling things people don’t want, it’s generally for one of two reasons:
- Either they have a problem they want solved but they don’t like you or your solution.
- Or they have a problem but they don’t know it, or they don’t understand it or they don’t care about getting it solved.
The good news is that you rarely need to CHANGE what it is that you do.
You simply have to change the problem on which you focus what you do.
You focus on solving problems people want to solve.
That changes the solution from something no one wants to something that is in demand.
And you do the exact same thing.