Mountains of Arizona
Sunny 78 Degrees
1:12 p.m.
So why DOES the platform model work so well? Why does dripping consistent value into someone’s life create good things?
Why is it such an effective way for you to create attraction?
The secret is that YOU’RE not actually creating anything. You’re not MAKING anything happen. You actually have NO agenda with any one particular human.
And that’s where the magic is.
People FEEL this. And it’s completely different than almost everything else they encounter.
Almost every other business “model” is setup to get you what you want with the least amount of effort and time. The platform model is setup so you get what you get! Ha. Talk about “bidness” heresy.
Just go on Facebook and have a look at the ads. Everyone is promising people they’ll get what they want. Get clients without getting up off the couch!
Good luck if you choose that path. I honestly think it’s completely bass ackwards.
But this is why those models have a lifecycle. They come, they go. They work, until they don’t.
And I’m sitting here sending out an email newsletter like it’s 1999!
But the platform model is not “personal.” I’m not writing to you to make YOU do something.
Most of you I don’t even know personally (yet!), so that wouldn’t even be possible.
But I am sending out a signal. A signal I’ve thought about long and hard.
That’s the thing I control. So that’s where my focus is.
Everything else kind of takes care of itself.