The Client Letter
June 3, 2013
The Northland
Cloudy 48 Degrees
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ever since I started selling with words (emails, webpages, salesletters) back in 2002, there’s a small little secret I’ve proven to myself over and over again.
It’s something that is very easy to forget when you’re out there trying to get clients.
And it’s something that’s probably responsible for a lot of unnecessary frustration.
What is this secret?
I’ll tell you. Just brace your ego, because this one might hurt just a bit.
Here we go:
Despite what you might think or want, no one is paying attention to you. PERIOD.
I’d be lying if I told you that really “getting that” didn’t sting the ego just a bit — but I’m afraid it’s true.
No one is paying attention to you. You can get annoyed, but that’s just not helpful.
To think all you need to do is send a single email or letter to your prospects to unleash a flood of business into your world… well, it doesn’t seem to be the way things work.
One of the internet businesses I used to run (which I just sold) offered a unique guarantee that was pretty unprecedented in its time in that market.
Years after I introduced it, the message STILL hadn’t gotten through. YEARS later!
This is why it’s smart to create marketing systems with built-in consistency. This means newsletters, podcasts, blog entries that get published on a consistent schedule.
That way, you’re not “selling yourself” all the time, you’re simply delivering on your promises.
It completely changes the feeling of your marketing to have a framework that promises consistency. And it makes you a welcomed guest (like clockwork) in the life of your prospect instead of just a “pest” who wants something.
Think about how you can use that to your advantage.