The Client Letter
July 27, 2012
Sedona, Arizona
Partly Cloudy 71 degrees
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As my experience in the service business grows, it’s amazing how much less complicated everything seems to be.
I talk all the time about how, if you chase your prospects, they will run away.
It’s been clear to me for some time that this is true.
What wasn’t as clear to me was that this law is universal and applicable to just about everything.
Let’s take money as an example.
I’ve spent a lot of time pursuing money. Chasing it really.
But something has been shifting lately that I want to share with you.
I’ve read about this in books and heard it from experts, but I’ve only recently starting experiencing it in my own life… in my gut.
Maybe it’s luck, maybe it’s just timing. Maybe it’s the result of years of learning and work. I don’t really know.
For some reason, I’ve stopped chasing money.
It’s not that I don’t “need” it. I have six kids who eat as though they had 12 mouths 🙂 And it’s not that I can’t think of 10-15 things to use money for to enrich my life.
But for some reason, it’s lost its allure.
On one hand, I desire it less. I focus on it less.
Part of the explanation for this is purely practical.
I’ve been focusing on value for a while and figuring out how to be valuable to many people.
The more people I help, and the more value I get out into the world, the less time there is for other things. Frankly, there just isn’t enough time in the day to make money as much of a focus as I used to.
Sure I think about it. But something big has changed on the level of how I feel and I’m just starting to realize what it is.
For some reason, I just don’t care about money as much. On an emotional level, something has changed and I no longer feel the “have to get it feeling.”
The best way I can describe it is a lack of desire for it.
You would think that not caring about something, by basically ignoring it, that it would leave.
The crazy part is that the opposite is what is happening.
Money is showing up.
As it turns out, the “universal” law that I fully understand about attracting clients applies just as easily to money.
But it has to exist on the level of feeling, not the level of thinking.
So if you chase money directly (as I’ve tried to do many times) it will tend to run away. If, on an energetic level, you are running towards money, your energy will repel it.
Before you send the hate mail, understand I didn’t make this rule up. Heck, it’s taken me 35 years to start using it to my advantage.
How do you get to this point yourself, if you’re not already there?
The only way I know to do it is to figure out where you can place your focus that is larger than money.
I’ve read books about doing this for years. But why I didn’t GET IT, I really don’t know.
I understood it on a “thought” level, but I never really got it on a “feeling level.”
I think it has to do with fear, really.
To me, the direct pursuit of money represents a reaction to fear. People are scared they will not “have enough” and so they pursue money. Or they feel they aren’t worthy (fear) and so pursue money to make up for it.
Many of our actions around money are done out of a deep seated fear of what could happen, what might happen, or what we’ll “need” to get by.
As I learn to master my fear, money responds. People respond too.
As I become OK with accepting what IS right now and FEELING satisfied by that, things begin to shift.
Now depending on your situation, what I’m saying might sound like a lot of “new age” bunk.
That’s what the “system” would say about talking like this.
And that’s the secret that our society is setup to keep from you. In all of this “stuff” is where your power is hiding. It’s not in your mind. It’s deeper. That’s what I think is missing in the world today. We exist on the level of thought only. We are prisoners of our minds.
We shortchange ourselves into ignoring 98% of our power and ability.
That’s what we’ve been taught to do by the system.
Guess who benefits? It isn’t you.
Master the fear and things begin to change. In my experience, money is one of those things that changes with it.