The Desert of Arizona
Sunny 83 Degrees
I remember hearing Dan Kennedy tell a funny story once about how he solved money problems with clients.
If the client had a “money problem,” he’d simply suggest that the client drastically raise his fees. Magically, the money problem was gone!
Actually, the money problem was transformed. It was transformed from a money problem into a marketing problem. Marketing problems are often far easier to solve than money problems.
The problem went from not having adequate revenue to figuring out how to attract the clients who could provide more than adequate revenue.
It’s not for the faint of heart, but it works. Especially if you provide a valuable service. It works because it forces you to upgrade several areas of your business all at once:
- You have to upgrade your clarity about who should be your client. Most people are taking high-level skills and aiming them at low-level opportunities.
- You have to upgrade your ability to be perceived as valuable. You don’t get paid for how valuable you are, you get paid for the perception your clients have about how valuable you are.
- You have to upgrade your ability to feel that perception is warranted. If you don’t believe you’re worth buying, why should anyone else?
All of these are good things. And they are one example of how you can solve problems indirectly. Just like we don’t pursue clients directly (we use a Platform), we don’t always have to solve problems directly.
Get creative with your mind. There are probably solutions to your business problems right in front of your eyes.