The Desert of Arizona
Partly Cloudy 47 Degrees – 6:03 a.m.
One of the reasons it can be so difficult to figure out how you’re “incomparable,” is because you’ve probably spent most of your life focusing mental energy on the very opposite goal: fitting in.
I’m gifted, I’m behind, I have [insert name of made up disorder], I’m an INTJ, I’m a QRSTUVWXYZ.
Society is big on categorizing people. Everyone has to fit somewhere, right?
What category do you belong in? Do you know?
Now why in the world would “society” actually care to have you in a category? Why is so much emphasis placed on this as the way we do things?
Because if society can tell you what you mean by labelling you, then it can control you.
Most people have no idea who they are. They could figure it out, but that entire uncomfortable, often dark, usually challenging path is largely hidden from view…by design.
So instead of figuring out the real issue (who ARE you?), we are taught to run to the boxes that have been created for us. “Keep your arms and legs inside your labels at all times. Have a nice flight! “
But really, when you get down to it, the reason it’s so hard to figure out how to describe the box you’re in when it comes to business is because you’re not meant to be labelled in the first place.
You are a unique mix that is not repeated anywhere.
How do you label THAT?
You can’t put it in a category. You can’t LIVE in a category unless you’re willing to look the other way and actually deny who you are. Is that what you want for you?
And here we get to the point.
In order to control people, you can’t have them all running around acting like self-realized individuals. That’s impossible to control.
You also can’t pit one individual against another in a way that anyone would notice. No… we need groups for maximum division. So the world invents the groups. The left, the right, the top, the bottom, whatever. Then it sets them against each other and they tire each other out.
I say all this so you can begin to see the way through. It happens to have major ramifications, not only for your business, but also for your life.
And this is why demonstration is so important. You are beyond a label. You are beyond being put in a “box” just to make others comfortable.
So you have to show the world who you are. You have to show the world what you do. You have to resist the labels because not one is appropriate for you.
Forget what the business experts say. Work on the hard problem of actually remembering who you are and then the easy problems of “offering something unique to the marketplace” will pretty much fall in place.
Is the LABEL the world would like to give you something that’s worth your time? I doubt it.
My guess is that those labels are probably far better suited to immediate deposit into the trash can of ideas.