The Desert of Arizona
Sunny 55 Degrees
I spoke with a very smart client yesterday who is looking to develop more of an attraction method in his business.
He has lots of experience, plenty of credibility, verifiable results, and a desire to be called in as THE expert and trusted advisor.
What’s the problem?
All of his assets are pretty much stuck in his head where the value is invisible. It can only be appreciated after the fact… after he has been hired.
This is a challenge when you want to attract, because there few to no resources available to power that attraction.
The good news is that you can change this quickly with some concerted effort.
The goal is to take some of YOU and package it up in a form where it can go out and bring back friends in the form of prospects and clients.
These are the breadcrumbs that lead back to you…
This is why the media platform is so important. Because it forces you to do this on a regular basis. You commit to the journey before you even start because you tell everyone what you’re about to do! Otherwise, six months go by and nothing has happened.
This is not rocket science. It’s not even science. In fact, most all of you probably KNOW this. But the difference between knowing and doing is the magic that makes the invisible VISIBLE.
You need to be clear on three things:
- What’s the problem you solve?
- For whom do you solve this problem?
- What makes your solution superior to other choices?
That’s the clarity you need right there to inform the packaging of your knowledge, skills and experience.
With the wrong package, the message gets ignored.
With no package, you lose before you begin.