The Desert of Arizona
Sunny-ish 54 Degrees
Ahhh… welcome to the crazy world of selling yourself!
A world where up is down and down is up. Where actually trying to help people can send them running and pushing them away makes them want you more.
I didn’t make this game up, and I refused to play it for a while. But it’s not that bad. Actually, it gets fun when you learn the rules and develop some skills.
But given the current state of human nature, you really DO have to play if you’re interested in truly helping people. I told you this game was crazy.
Remember the cool kids in high school? Remember how everyone wanted to be like them?
Why?
Well, because they couldn’t. And right there is the core essence of attraction, that somehow, we humans have hardwired into the depth of our beings.
We simply want what we can’t have.
I don’t care if you’re a dentist, or a chiropractor or you paint houses for a living, you can choose to use this force to your advantage, or you can choose to pretend it does not exist.
Think back to the cool kids. Now they weren’t always the nicest folks. But really, the mean ones were just walking/talking bundles of insecurity. The only way they could feel “OK” was to make someone else feel LESS OK.
Imagine an eager and kind person walking up to the cool kids asking them to play?
He’d probably get laughed out of the room.
Eagerness kills attraction.
Take a look at your client attraction system and see what you’re communicating. If you were in the prospect’s shoes, would YOU be attracted to you?