The Desert of Arizona
Cloudy 69 Degrees
So how about we take a quick journey around the real world and see what happens to a platform publisher the longer the platform is in existence?
What happens is you get better, you get smarter, you get clearer about what you stand for and what you don’t.
So take a look at Episode 1 of Gary Vaynerchuk’s Winelibrary.TV…
Just watch the first few seconds. Pretty darn tame.
Now take a look at Episode 80… again, the first few seconds is enough.
Now look at Episode 403…
And finally, Episode 890…
Notice a difference?
Of course. It took a little while, but eventually, the BIG version of Gary showed up. The one with energy and bravura and an OPINION showed up. The polarizing version of Gary showed up. Gary the LEADER showed up.
This is what happens with the Platform. You attract clients, but you also experience exponential growth in YOU. This means you get clarity, you build power, you develop a deeper understanding of what you are doing. There are a lot of benefits.
Don’t worry if you don’t consider yourself a “leader” right now. You don’t have to be. You don’t have to be a leader to publish a platform. You simply have to be willing to BECOME a leader.
Because if you stick with it long enough, that’s exactly what’s going to happen.
And you know what people do with leaders? They follow them.