The Client Letter
February 15, 2013
Way North of Lake Wobegon
Sunny 5 Degrees
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In the client business, it’s extremely easy to wake up one day and discover that your emotions have been running the show.
Emotions are valuable little creatures, but they seem to come in two basic flavors: those that help you grow and those that keep you small.
Take gratitude, for example.
Create that feeling in your gut and you can feel an internal “expansion” of sorts. It’s a really great feeling.
Then there’s fear. Create that emotion and instantly you can feel a contraction. The feeling of life that gratitude brings immediately disappears.
Used well, your emotional guidance system (E.G.S.) can be very effective.
But if you let that guidance system run the show, you can get yourself into trouble.
I remember talking to a client on the phone years ago who told me about an extremely effective business building strategy he had used.
It worked really, really well. But then his emotions got involved and led him to make a less than smart decision.
That business building strategy created a “high” in his mind and body. It created that feeling because it WORKED.
But the thought of doing it again, didn’t create the same high. At least not at that same level.
Because of that, my client didn’t repeat this effective strategy. It just didn’t sound so exciting. Instead, he went on the search for a new “high.”
When he mentioned it to me, he said he couldn’t explain why he hadn’t done it again.
At the time, I had no idea either.
I have a far better understanding of it now.
It’s about the emotions.
You don’t have to control your emotions. Emotions are valuable and they are there for a reason.
So I wouldn’t try to control them in any way.
What you should control, are the actions you take based on those emotions.
Look around at your work with clients. At your work in attracting those clients.
Are your emotions dictating your actions? Or is reality dictating them? Are the goals you are trying to reach dictating them?
Be deliberate about your actions. Make sure your intent for each one is moving you closer to what you want. And minimize the number of times you act in immediate response to EMOTION.
Deliberate action is better.
I talked about a topic related to this in yesterday’s Rainmaker Letter. When I created it, I did it with the intention that the value delivered during the 12 issues would be WAY over the top in favor of my reader (you).
In the words of a wise man, I wanted to make it feel like I got the short end of the deal.
Based on the feedback so far, apparently I succeeded.
There is something closely related to the topic of emotions that is really at the core of creating success in your life. In fact, it’s so important that I wrote an entire report about it that’s available immediately to new Rainmaker Letter subscribers.