The Client Letter
February 5, 2013
Way North of Lake Wobegon
Snow 14 Degrees
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It’s not hard to give stuff away for free. It might be a lot of work but it’s not hard. Free advice, free consulting, free time, free expertise.
We’ve all done more of it than we’d like. I can assure you I have over the years.
Sometimes, people even tell you about how nice you are when you do it. But do it too much with prospects or even clients and it’s going to be hard to make ends meet.
That’s why it’s so important to figure out the best way to “turn the corner” and turn what you know or what you can do into something you can use… like money.
It’s blunt, but that’s what business is about: exchanging value.
Let’s face it, unless there’s money coming out the other end of your marketing funnel, you really just don’t have a business.
At the end of the day, it’s about getting paid.
Growing up, I was led to believe that was a selfish goal to have.
“You? You want… money? How shallow. Even worse that you actually said it out loud.”
Clearly, I was “misled.”
When you’re out there selling your services, a LOT of people screw up at the point where money enters into the equation.
It’s the part where you actually present something to someone that they can BUY.
It’s the part where all of your investment of time either pays off in the exchange of value or it doesn’t.
So it’s a smart idea to figure out how to design an irresistible offer so people want to pay you for what you have.
That’s just ONE of the topics that’s going to be on the table TODAY at 2PM EST during my FREE teleseminar with Dov Gordon called, “5 Steps to a Consistent Flow of Customers.”
This WILL be recorded so register here right now even if you can’t make it live.
By the end of the teleseminar, you’ll have a simple framework for building a system to attract clients. And that includes ideas about how to design an irresistible paid offer.
There will be nothing for sale on this call because the focus today is on learning.
Take what you’re going to discover from Dov today and couple it with the confidence you will get from this (don’t miss reading Diane Aksten’s comment about it) and you’ll have the raw materials you need to do great things.