The Client Letter
November 14, 2013
The Desert of Arizona
Sunny 61 Degrees
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I was never the popular guy during my days in school. I kind of straddled the fence between a few groups.
I was a half nerd, half normal kind of guy. That basically meant I didn’t really fit in anywhere.
I could be a total geek. I could be cool enough to stand around the cool kids. I could play sports well enough to spend time with the jocks.
But I never 100% belonged to any particular group of kids. The fact is, I loved getting picked by any of those groups. I loved feeling included by just about anyone.
Talk about needy. My hunch is that my experience is not that uncommon.
Wanting to “get picked” is a bad habit that carries over into working with clients. And if you want to “get picked,” you are going to make dumb decisions for yourself, period.
So what’s the remedy?
Well, first of all, be thankful you’re alive in 2013 and not back in 1910. I doubt there were as many remedies available back then. Today though, you’ve got choices.
And that’s because people are fed up with the lie we’ve been led to believe is reality.
People are fed up with the folks who think they can make rules for everyone.
They’re fed up with the folks who brainwashed everyone into believing that “getting picked” was the route to success.
And so they’re speaking out.
There’s no more “getting picked” required.
Actually, there’s no one left to “choose you.”
Because the folks who’ve being doing the choosing have been found out to be liars, thieves or worse.
As James Altucher says, Choose Yourself. If you haven’t read his book, get it.
This idea is important in your work attracting clients. If you go around hoping to get chosen, you’re going to be miserable. You’re going to act like someone who needs to get chosen.
But if you can move through the world and make it clear that you’ve “chosen yourself,” people will notice. The strength, confidence and conviction will speak louder than any marketing piece.
The real work is figuring out how to expel the need you might feel that you have to be chosen. The real work is to discover, inside your own being, that part of you that KNOWS you have the authority to choose yourself.
Once you find that, there’s NO turning back.