The Client Letter
January 9, 2013
Sedona, Arizona
Sunny 48 Degrees
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I’ve been spending a lot of time on the phone this week working with clients on their Incomparable Expert Transformations.
The goal is to help them create a unique package for what they do.
Believe it or not, being able to articulate your unique value to the marketplace (in a way they actually care about) can be quite a challenge.
I know that I struggled with it for quite some time.
I’m in the fortunate position that, as a copywriter, a good portion of what I do is exactly this type of thinking.
How do I best position a product, service or person for maximum impact? I get a lot of practice with that question.
Over the years, I’ve gotten good at answering it.
It’d kind of be impossible NOT to with the amount of time I’ve invested. And so I’ve sharpened this tool into a pretty effective weapon.
The funny thing is, there ARE ways to be unique without mentioning a word about you or your business.
And so, if you’re unclear about how to package yourself up, start with something else.
Be unique by virtue of the actions you take.
In particular, by HOW you market your services.
You can communicate a lot by sending out a newsletter with iron clad consistency.
You can communicate a lot by “showing up” in front of your future clients with something valuable, again and again.
The benefit of this approach is that you allow your prospects to come to their own conclusions about your unique value.
They fill in the blanks FOR you based on your actions.
Think about it. How can you differentiate yourself simply by taking action in a way that’s different than everyone else?
That’s a good place to start.
If you’re ready for the deluxe treatment, then you can get it here:
http://www.artofclients.com/incomparable
There’s a bit of a wait right now, but I guarantee you the price isn’t going to go anywhere but up.