The Desert of Arizona
Sunrise 33 Degrees
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I guess we have J.K. Rowling and Harry Potter to thank for the current popularity of the supernatural…
First it was wizards, then dragons, now vampires and beyond.
Whether or not you’re into all of that, there’s a lesson from that world that can make a big impact in your work with clients.
Now according to legend, vampires must be invited in. They can’t just barge their way into someone’s home, unless it is requested that they enter.
If there’s ONE best way to improve the success of your business, increase your fees, and generate the respect from your clients you want, it’s to figure out how to engineer an invitation from the people who hire you.
You want to be invited in.
You can’t invite yourself in, because that ruins everything. And in that simple action is the seed for EVERYTHING that’s going to come in the relationship.
It would be easier if we were vampires, actually. Because then we’d have to figure out how to do this.
We’d have to figure out how to engineer things so prospects would invite us to take a step towards them.
But we can barge our way into client assignments. It’s not pretty, but it happens all the time.
And being able to do that really works against you.
The smarter way is to build trust, build recognition, and then leave a door into your world ajar, with clear instructions about how your prospect needs to enter.
This changes everything.
This puts you in control.
Sometimes you get invited in… and sometimes things flip around even more and the prospect ASKS to enter your world.
This is how you want things to go.
This is how you build the type of relationship you need to lead your clients to their goals.
It all begins with the invitation…
P.S. I want to thank all of you again for making such kind and generous donations to my my friend Tracey. What you offered was more special and helpful than you may ever know. (If you missed the details, this is what it was about.)